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    Privacy & Cookies

    Table of Contents

    Privacy Policy

    Updated: May, 2019

     
    PRIVACY POLICY
     
    Guccio Gucci S.p.A. ("Gucci"), company number 03031300159, with registered office in via Tornabuoni 73/r, 50123 Florence, Italy and Kering SA, a French corporation (“société anonyme”), company number 552 075 020 with registered office at 40 rue de Sèvres, 75007 Paris, France (together "we", "us", "our"), take your data protection rights and our legal obligations seriously. This Privacy Policy ("Policy") describes how we use your personal data collected via www.gucci.com ("Website"), and by other means (e.g., via social media, cookies, etc.). Please read this Policy carefully. 
     
    The personal data that you provide may be regarded as jointly controlled by Kering SA, by Gucci and by the Gucci local retail legal entities “Store”.
     
    1. Personal Data We May Collect About You
    We will collect various types of personal data (including sensitive personal data, where applicable) about you for the purposes described in this Policy, including:
    Contact information (such as your name, birthday, nationality, email address, postal address, telephone number and any other personal data) that you provide by completing forms on the Website, including if you subscribe to our newsletter and register and create an account on the Website;
    Details of any transactions made by you;
    Personal data that may be contained in communications you send to us, for example to report a problem or to submit queries, concerns or comments regarding the Website or its content; 
    Other personal data that you share voluntarily with our sales assistants
    Information from surveys that we may, from time to time, conduct on the Website for research purposes, if you choose to respond to, or participate in, them; 
    Credit/debit card information; 
    Information about your use and navigation of our Website, such as your IP address and other device identifiers, your operating system and browser type, and information about the Website pages you visit, collected by cookies or other tracking technologies; 
    We may also collect information about how your Device has interacted with us, including the pages accessed and links clicked, how you navigate to and from the Gucci Sites and Gucci Content (such as how you scroll over the Gucci Sites and Gucci Content, which parts you click and how long you spend on each page), your preferences, the products and/or services that you have viewed or searched for, crashes and download errors and response times; and
    Personal information collected from third parties, such as data that you agree to share with us on publicly accessible social networks (e.g., Facebook, Instagram, etc.) and/or that we may collect from other publicly accessible databases. 
    You are under no obligation to provide any such information. Providing your personal data to us (in particular, your personal details, your email, your address, your credit/debit card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on the Website, supplying other services provided on the Website upon your request, or when your personal data is needed to fulfil obligations required by law or regulations. The refusal to provide us with any personal data necessary for performing the above purposes may consequently prevent us from processing your order for the purchase of products sold on the Website or fulfilling obligations required by law and other regulations. Therefore, failure to provide personal data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Website or not providing the Website’s services.
     
    Disclosure of further personal data to us other than that required for fulfilling legal or contractual obligations and to properly browse our services with necessary traffic data is, on the contrary, optional and does not have any effect on the use of the Website and of its services or on the purchase of products on the Website. We will inform you at every step whether disclosing your personal data to us is required or optional by marking with an appropriate symbol (*) the information that is required or data needed for the purchase of products and/or for the provision of requested services on the Website.
     
    2. Minimum Age
    Protecting the safety and privacy of children is very important to us. We do not accept registrations or orders submitted by, and will not knowingly collect or use personal data from anyone under the age of sixteen (16) years, or any other age limit set out by the law of his/her country of residence. By registering or making any purchase on the Website, you confirm that you have reached the age of majority in your country of residence. If you have any concerns about your child's privacy, or if you believe that your child may have entered personal data onto our website, please contact us at privacy@gucci.com. We will take steps to delete the information as soon as possible should we learn that we have collected the personal data of a child without first receiving verifiable parental consent.
     
     
    3. Cookies
    Our Website uses cookies. More information can be found in our Cookie Policy.
     
    4. Use Made of Your Personal Data
    Whenever we process your personal data (including sensitive personal data, where applicable), we do so on the basis of a lawful "justification" (or legal basis) for processing. In the majority of cases, the processing of your personal data will be justified on one of the following bases:
     
    processing is necessary to perform a contract with you or take steps that you have requested in order to enter into a contract (e.g., sale contract);
    processing is necessary for us to comply with a legal obligation;
    processing is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms. Our legitimate interests may include our interest in using customer and Website user personal data to conduct and develop our business activities (including by carrying out standard marketing activities), with current and potential customers and Website users; and in establishing, exercising or defending legal claims; or
    processing is based on your prior explicit consent, such as segmented and customized marketing activities.
     

     

    The purposes for which we process your personal data are the following:

    The processing of your personal data is justified by the following legal basis:

    Process your purchases and to provide you with the services and information offered through the Website and which you request

    Performance of a contract

    Administer your account with us

    Performance of a contract

    Verify and carry out financial transactions in relation to payments you make

    Performance of a contract

    Audit the downloading of data from the Website

    Our legitimate interest to get to know our customers better and improve our services accordingly

    Improve and customise our Website, and our products, services and our business in general, such as by tracking your product preferences, shopping history and interactions with the Website

    Our legitimate interest to improve our products and services

    Identify visitors to the Website

    Our legitimate interest to get to know our customers better and improve our services accordingly

    Data analytics, market research purposes (surveys, customer satisfaction, etc.) and data enrichment. This includes second party data matching (i.e., the activity of matching and sharing trusted partner data where two individual brands contract together to match their own data through clients unique identifiers and reidentification, i.e., enriching our database with additional client insight gathered through activities on our digital media).

    On the basis of our legitimate interests in analyzing and learning how customers use and interact with Gucci in order to improve products, services and our business in general.

    Correspond with you to resolve your queries or complaints

    Your prior explicit consent

    Global or local marketing purposes (to communicate with you on Gucci updates about our products and services, invitations and other marketing communications that may be of interest to you by one or several of the following channels: SMS, MMS, e-mail, paper mail, internet, social media or telephone), and (ii) for customizing your experience with us to your interests and shopping habits (e.g., tailored communications) and improving our services, notably via profiling.

    Your prior explicit consent

     5. Direct Marketing
    From time to time, we would like to send you (by SMS, email or telephone) marketing communications containing news, information and updates about our products and services, offers, promotions and special events, and other marketing communications that may be of interest to you, but we may only do this with your consent. 
    We would also like to share (for gain) such data about you with other entities within the Gucci group so that we or they may send you information, news updates, offers, promotions, and special events, as regards their products and services, but we also cannot do so without your consent.
    If you prefer not to receive direct marketing communications from us in any form or if you change your mind after providing your consent, you may withdraw your consent by clicking the "unsubscribe" link provided in our communications at any time. Alternatively, you may contact us at privacy@gucci.com to withdraw your consent.
     
    6. Disclosure of Your Personal Data
    We may disclose your personal data (including sensitive personal data, where applicable) to any of our affiliate companies, or to our service providers who assist us in providing the services we offer, processing transactions, fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in performing other tasks, from time to time.
     
    For the avoidance of doubt, we will obtain your express opt-in consent before we share your personal data with any third party company outside of Gucci and Kering for marketing purposes.
     
    Your personal data will be accessible by authorized personnel of Kering, Gucci and affiliated companies, and service providers acting on our behalf on a need-to-know basis. Transfer of your personal data from your country of residence to third countries (notably to countries where we operate, such as France, Italy, Switzerland and the United States of America) will be involved; some of these countries are subject to a data protection and privacy regulations similar to yours, whereas others are not. To ensure the protection of your personal data is consistent with applicable law, such transfers and processing outside your country of residence or the EEA will be made pursuant to the EU Model Clauses, or any similar legal mechanisms acceptable locally.
     
     
    We may also share your personal data with potential acquirers and their professional advisers in connection with potential or actual sale or restructuring of our company or any of our assets, or those of any associated company, in which case personal data held by us about our users may be one of the transferred assets. 
     
    We will also respond to requests for personal data where required by or permitted to do so by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us, in each case anywhere in the world.
     
    7. Security
    We place great importance on the security of all personal data associated with our users. We have adopted security measures to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access. For the best possible protection of your personal data outside the limits of our control, your device should be protected (such as by updated antivirus systems) and your internet service provider should take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering).
     
    While we take all reasonable steps to protect your personal data, we cannot guarantee that the personal data you disclose to us will be 100% secure, nor that any data breach will not occur.
     
    You accept the inherent security implications of dealing on-line over the Internet and will not hold Gucci, Kering or their processors responsible for any data breach unless it is due to our negligence.
     
    8. Retention of Your Personal Data
    Our general approach is to retain your personal data only for as long as required to fulfil the purposes for which it was collected. We generally retain your personal data for 5 years from the last contact you initiated with either Gucci or Kering. Last Contact shall be defined as the last contact initiated by the customer and traceable by our systems or a sales associate.
    As examples of such contacts there could be the last time a call, sales email, or meeting was proposed to you to which you responded favorably by, for instance clicking on the link to our website included in the email or attending an appointment in one of our stores. Opening an email from Gucci or Kering would not qualify as Last Contact. Clicking on a link included in an email would.
    We apply reasonable technical and other security measures to protect your Personal Data and keep it confidential.
    However, in some circumstances we may retain personal data for longer periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements.
     
    In specific circumstances we may also retain your personal data for longer periods of time corresponding to the applicable statute of limitations so that we have an accurate record of your dealings with us in the event of any complaints or challenges.
     
    9. Your Rights
    You have the following rights with respect to your personal data: 
     
    Right to withdraw consent - where applicable, you have the right to withdraw your consent at any time. For example, if you wish to opt-out of receiving electronic marketing communications, you can change your settings in your account on the Website, use the 'unsubscribe' link provided in our emails or text the STOP number in our SMS, or otherwise contact us directly and we will stop sending you communications.
    Right of access, rectification and erasure - you have the right to request access to and obtain a copy of any of your personal data that we may hold, to request correction of any inaccurate data relating to you and to request the deletion of your personal data under certain circumstances. You can see and update most of this data yourself online, or by contacting us directly at privacy@gucci.com
    Right of data portability - Under certain conditions, you have the right to receive all such personal data which you have provided to us in a structured, commonly used and machine-readable format, and also to require us to transmit it to another controller where this is technically feasible.
    Right to restriction of processing - you have the right to restrict our processing of your personal data where: 
    o you contest the accuracy of the personal data until we have taken sufficient steps to correct or verify its accuracy; 
    o the processing is unlawful but you do not want us to erase the data;
    o we no longer need your personal data for the purposes of the processing, but you require such data for the establishment, exercise or defence of legal claims; or 
    o you have objected to processing justified on legitimate interest grounds (see below) pending verification as to whether we have overriding compelling legitimate grounds to continue processing.
    Where personal data is subject to restriction in this way, we will only process it with your consent or for the establishment, exercise or defence of legal claims.
     
    Right to object to processing justified on legitimate interest grounds - where we are relying upon legitimate interest to process personal data, then you have the right to object to that processing. If you object, we must stop that processing unless we can either demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defence of legal claims. Where we rely upon legitimate interest as a justification for processing we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.
     
    Right to object to processing for marketing purposes - where we process personal data for direct marketing purposes, then you have the right to object to that processing at any time. 
     
    You also have the right to lodge a complaint with your local supervisory authority if you consider that the processing of your personal data infringes applicable law or the CNIL, as Kering Lead Supervisory Authority under the GDPR: COMMISSION NATIONALE DE L'INFORMATIQUE ET DES LIBERTÉS, 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07, Tel: +331 53 73 22 22. 
     
    For further information regarding your rights, to exercise any of your rights, or if you have any complaints or questions regarding the processing of your personal data please contact privacy@gucci.com.
     
    Please note that we may request proof of identity, and we reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. We will endeavour to respond to your request as soon as possible and in any case within the applicable timeframes.
     
    10. Changes to this Policy
    We may occasionally change this Policy, for example, to comply with new requirements imposed by the applicable laws or technical requirements. We will post the updated Policy on the Website. We may also notify you in case of material changes and seek your consent to those changes, where required by applicable law. If your personal information may be processed for a new purpose not described in this Policy, or may be transferred to a different class of recipient, we will seek your consent. You are thus encouraged to periodically review this page.
     

    Cookies and Other Technology Policy

    1.    What is a cookie?

    Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you.

    2.    What is the scope of Cookies?

    Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user's preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests. 

    3.    What cookies do we use?

    Our website uses several type of cookies for different purposes as better explained below in section 4 “Categories of cookies on Gucci.com”.   

    In particular we use: 

    A)   Session cookies, which only last for the duration of a browsing session. They are usually used to facilitate the access to the services on our website, to authenticate you when you are a registered member, and to remember what a user has put in their shopping basket, and

    B)   Persistent cookies, which last for more than one visit. They are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.

    Among these cookies it is possible to refer to:

    C)   First party cookies, which are supplied by the website you are visiting, i.e. Gucci.com and can be read only by such site. For example the cookies that maintain product in the shopping bag of a user while the user is still surfing the site. First party cookies can be either session or permanent cookies.

    D)   Third party cookies, which are meant to collect data on an anonymous way, for example analytics information, including browsing statistics. Other third party cookies are meant to track our visitors’ response to our online promotional activities. This technology uses information about your visits to our website and third parties' sites on which we advertise, to deliver relevant advertisements. We also use this to learn which banner adverts bring users to our website. Also third party cookies can be either session or permanent cookies.

    4.    Categories of Cookies on Gucci.com site 

    The type of cookie used on our website can fall under one of the categories below. 

    A - Technical Cookies

    Based on the Guidelines of the Italian Data Protection Authority (Garante) on simplification of procedure to release the data protection notice and to collect the consent for cookies (dated 8 May 2014) technical cookies include navigation or session cookies, cookies analytics and functionality cookies. We do not need to seek your consent to use these cookies.

    A.1: Navigation or Session Cookies

    These cookies are strictly necessary session cookies essential to enable you to move around the website and use its essential features, such as accessing secure areas of the website. These cookies include session authentication cookies. Without these cookies, necessary services such as shopping baskets or e-billing cannot be provided. We are able to identify you as being logged in to Gucci.com and to ensure that you are able to access the appropriate features on our site. If you choose to disable these cookies, you will be unable to use our site for ordering our products, but only for browsing. We also use a cookie to track that you have been informed of our use of profiling cookies and consented (if so) to it.

    A.2: Analytics

    These cookies are also known as performance cookies and collect information about how you use our website, so that we can improve the quality of our site and services.  Some examples include which pages you visit most often, whether you get error messages from web pages. Performance cookies allow us to implement these choices and optimise the way our site works. All the information that these cookies collect is aggregated and therefore they do not collect personal identification information. These types of cookies may be first party or third party. These cookies include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users arrive from, help us improve the site by measuring usage information and any errors which occur during our users browsing experience, as well as the effectiveness of advertising campaigns, using aggregated information.

    A.3: Functionality Cookies

     Functionality cookies allow the website to remember your online settings (such as your user name, language or location) and provide enhanced, more personalised features. These cookies can also be used to remember changes you made to text size, fonts and other parts of web page that you can customize. They may also be used to provide services you have asked for or to prevent you from receiving services you have already refused. These types of cookies may be first party or third party. Presently we only use first party cookies, and can be session or permanent. When you choose functionalities and services, you agree to our use of the related functionality cookie.

    B - Profiling Cookies

    These cookies, that include advertising and targeting cookies,  are used by Gucci, our advertising providers and/or third parties to offer you a customised browsing experience by delivering you advertisements that are relevant to you and your interests on third party websites. Cookies are used to identify your preferences and analyse your online interactions and transactions with us. This information is exclusively for the benefit of Gucci and will not be shared with any third party, except with Gucci service providers for the purpose of processing it on our behalf. Under certain circumstances, especially if you are logged-in on your account, we may combine data collected through the cookies with your personal data for the purposes set out above, unless you have explicitly refused to be the subject of such  processing and you have opted out from these type of cookies.  We invite you to read our privacy policy for full details of how we can process your personal data under such circumstances. Among many types of advertising or targeting cookies, we may use Flash Cookies and Pixel Tags:

    •          Flash Cookies: We may also use local shared objects, known as Flash cookies, to store your preferences. The amount and type of information collected through Flash cookies and how they work is different from browser cookies. Please be aware that the browser's tools to manage cookies will not remove Flash cookies. 

    To disable flash cookies, please use the setting tool provided by Flashplayer: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager02.html

    •          Pixel Tags: If you agreed to being tracked and/or profiled, we may use other tracking technologies (e.g. web beacons, clear gifs) in the communications we send to you. The purpose of these may be to learn about whether you have read or opened the email, whether you have interacted with any link, e.g. by clicking on it, and if so which ones. This information may be combined with other information we have gathered about you, to help us deliver more interesting communications to you, based on your browsing experience and shopping. You can read more about the cookie policy of the third party partners whose profiling cookies are used on our site by clicking here. We need your consent to use profiling cookies. At any time you can manage your preferences for advertising or targeting cookies through your browser settings as per section 6 below, or by enabling/disable all third party cookies as per section 7 below.

    5.    Information Sharing

    We do not share information collected through the use of cookies and pixel tags with any third party, except with other companies within Kering Group of Companies, our advertising agencies/providers and our IT service providers (e.g. hosting providers), exclusively for the purposes set out above.

    6.    How to Manage Your Cookie Preferences

    At any time, you have the option to accept or decline the use of cookies/pixel tags by changing your browser application settings.

    Most browser applications automatically accept cookies but you can set it to receive an alert each time an operator tries to send you cookies/pixel tags, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to have it notify you when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.

    Below are pages describing these settings in more detail for each browser:

    •          Chrome

    •          Firefox

    •          Internet Explorer 7 and 8

    •          Internet Explorer 9

    •          Safari

    •          Opera

    If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.

    Please note that if you disable completely cookies from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing of the site, the purchase activity, and finally you may also lose any personalized activity such the advertising you receive when you visit this website will not be tailored to your interests. 

    7.    How to disable third party cookies and advertising or targeting cookies from Gucci.com site

    You may learn how to disable third party cookies and advertising or targeting cookies on your computer by checking http://youronlinechoices.com/

    8.    How to contact us

    If you want to know more about cookies, have any question or want to send us suggestions, please contact us at Guccio Gucci S.p.A., Via Tornabuoni 73r, 50123 Florence (Italy), email privacy@gucci.com, tel. 0039 055 759221.

    Guccio Gucci S.p.A. is the controller for the purposes of this cookie policy, available at privacy@gucci.com

    9.    More information  

    We invite you to read our privacy policy for full details of how we process your personal data.

    A full overview of the cookies we use on our websites gucci.com, equilibrium.gucci.com, gift.gucci.com, spring.gucci.com, decor.gucci.com, finejewelry.gucci.com, dapperdan.gucci.com, prefall.gucci.com, zumi.gucci.com, chinesenewyear.gucci.com, yukohiguchi.gucci.com, acquadifiori.gucci.com, zumi.gucci.com, springkids.gucci.com and chime.gucci.com, and their respective names and purposes can be found hereunder:

    Cookie name
    Purpose
    Link to Supplier’s Privacy Policy
    __troruid
    Profiling and marketing Cookie
    __trosync
    Profiling and marketing Cookie
    __trossion
    Profiling and marketing Cookie
    JSESSIONID
    Session Cookie
    Set by Gucci
    site_abbreviation
    ID for Country / language
    Set by Gucci
    gucci-<countryCode>-cookieaccepted
    Acceptance of the cookies policy
    Settato da Gucci
    ide
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