Invalid e-mail and/or password. Try again or click on "Forgot your password?" link.
This field cannot be empty
The fields do not match
Field is not a valid e-mail
Please enter a valid password.
Menu Back
  • Cruise 2020
  • Fall Winter 2019
  • Spring Summer 2019
  • Watch the fashion show
    Cruise 2020
    Cruise 2020
    Fall Winter 2019
    Fall Winter 2019
    Spring Summer 2019
    Spring Summer 2019
  • Stories
  • On the Runway:<br> Cruise 2020
    On the Runway:
    Cruise 2020
  • Fall Winter 2019 Runway Looks
    Fall Winter 2019 Runway Looks
  • Dresses
  • Jackets & Coats
  • Outerwear & Leather Jackets
  • Tops & Shirts
  • Sweaters & Cardigans
  • Sweatshirts & T-Shirts
  • Activewear
  • Skirts
  • Pants & Shorts
  • Swimwear
  • Pumps & Sandals
  • Slippers & Mules
  • Moccasins & Ballerinas
  • Boots & Booties
  • Espadrilles & Wedges
  • Slides & Thongs
  • Sneakers
  • Online Exclusive: Sneakers
  • Wallets & Small Accessories
  • Belts
  • Jewellery
  • Watches
  • Sunglasses
  • Hats & Soft Accessories
  • Online Exclusive: Sneakers
  • Towards Summer
  • Rajah
  • Gucci Zumi
  • GG Marmont
  • Sylvie
  • Dionysus
  • Ace Sneaker
  • Horsebit
  • Special Collections
    Online Exclusive: Sneakers
    Online Exclusive: Sneakers
    Towards Summer
    Towards Summer
    Rajah
    Rajah
    Zumi
    Zumi
    GG Marmont
    GG Marmont
    Sylvie
    Sylvie
    Dionysus
    Dionysus
    Ace Sneaker
    Ace Sneaker
    Horsebit
    Horsebit
  • Jackets & Coats
  • Outerwear & Leather Jackets
  • Shirts
  • Sweaters & Cardigans
  • Sweatshirts
  • Activewear
  • T-Shirts & Polos
  • Pants & Shorts
  • Denim
  • Moccasins & Lace Ups
  • Slippers
  • Sandals & Slides
  • Espadrilles
  • Sneakers
  • Online Exclusive: Sneakers
  • Wallets & Small Accessories
  • Belts
  • Jewellery
  • Watches
  • Sunglasses
  • Ties
  • Hats & Soft Accessories
  • Online Exclusive: Sneakers
  • Towards Summer
  • Ace Sneaker
  • Horsebit
  • Special Collections
    Online Exclusive: Sneakers
    Online Exclusive: Sneakers Online Exclusive: Sneakers
    Towards Summer
    Towards Summer
    Ace Sneaker
    Ace Sneaker
    Horsebit
    Horsebit
  • Men
  • Silver Jewellery
  • Fashion Jewellery
  • For Women
  • For Men
  • The Alchemist's Garden
  • Gucci Guilty
  • The Alchemist's Garden
  • Gucci Bloom
  • Gucci Guilty
  • Gucci Flora
  • Gucci Bamboo
  • Read more in Stories
    #GUCCIBEAUTYNETWORK
    #GUCCIBEAUTYNETWORK
  • Vases
  • Trays & Folding Tables
  • Cushions
  • Blankets & Quilts
  • Baskets & Umbrella Stands
  • Chairs & Armchairs
  • Screens
  • Wallpapers
  • Read more in stories
    Dressing spaces
    Dressing spaces
  • Accessories
  • Videos
  • Gucci Places
  • Gucci Garden
  • Gucci Equilibrium
  • Latest
  • On the Runway:<br> Cruise 2020
    On the Runway:
    Cruise 2020
  • Cruise 2020 Beauty
    Cruise 2020 Beauty
  • A Hymn to Freedom
    A Hymn to Freedom
  • Cruise 2020 at the Capitoline Museums
    Cruise 2020 at the Capitoline Museums
  • Watch the video
    Cruise 2020
    Cruise 2020
  • Hong Kong
    ONLINE SHOPPING AVAILABLE

    Be advised that changing your location while shopping will remove all the contents from your shopping bag.

    STORE LOCATOR
  • MIDDLE EAST
  • Saudi Arabia/السعودية
  • Kuwait/الكويت
  • Qatar/قطر
  • UAE/الإمارات
  • OCEANIA
  • Australia
  • New Zealand
  • FOR ALL OTHER COUNTRIES, REGIONS
  • International Site
  • Change Language: English en
  • 简体中文
  • 繁體中文
  • Client Services Client Services
    Enquiries about Gucci website or online purchases
    PHONE
    Our Online Sales Associates are available from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
    EMAIL
    To reach our Online Sales Associates by email, click "email us" to provide details and your contact information.
  • E-mail Us
  • E-mail Us
  • LIVE CHAT
    Chat with an Online Sales Associate live from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
    Store purchases and general information
    PHONE
    Our Client Service Associates are available from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
    EMAIL
    To reach our Client Service Associates by email, click "email us" to provide details and your contact information.
  • Search

    Sales Associate Log In

    Singin’ in the Rain: Still a Glorious Feeling

    Carla Valderrama, behind Instagram account @thiswashollywood unpacks the ‘glorious feeling’ between Hollywood’s masterpiece ‘Singin’ in the Rain’ and Gucci’s Spring Summer 2019 campaign, Gucci Showtime.
    The power of cinema comes from its ability to transport us out of our daily lives and into worlds of unending variety and wonder. Perhaps no genre of film has embraced this art more than the Technicolor musicals of Hollywood’s Golden Age. And of those films, one stands head and shoulders above the rest as the ultimate symbol of Hollywood escapism: the timeless masterpiece Singin’ in the Rain (1952).

    An otherworldly experience brimming with world-class stars, music, acting, singing, dancing, sets, and costumes, the movie showcases the very best of film craft. But perhaps its true genius lies in its story, which chronicles the arrival of sound in the film industry and serves as both a hilarious satire of Hollywood and a tribute to the magic of movies themselves.

    Much like the early sound films on which its plot turns, this classic of the silver screen was forged from an unlikely combination of chaos, raw talent, and pure determination. It began when a producer with a backlog of music handed his screenwriters a huge stack of songs with a command to, “Go write a movie!” The film’s female lead had no dance experience before the movie and later said, “The two hardest things I ever did in my life are childbirth and Singin’ in the Rain.” Even the film’s star (who also served as co-director and co-choreographer) faced his own struggles during production: fighting through a fever of 103 during the filming of the title dance number. The result, of course, is one of the most iconic scenes in the history of film.

    The movie’s costumes also stand as a triumph of Hollywood style, featuring 500 eye-catching looks that had to be historically accurate to the 1920s setting, but also durable enough to withstand demanding choreography (and, of course, massive amounts of rain). The creations are unforgettable icons of Old Hollywood glamour, like the flapper-style emerald green dress from the “Broadway Melody” number, which was altered to be more provocative after the censors had given their approval.

    With its thrilling dance numbers, beautiful music, and iconic style, Singin’ in the Rain endures as one of the greatest fantasies ever committed to celluloid, all while poking fun at Hollywood’s outrageous efforts to obscure the gap between fantasy and reality. But, above all, Singin’ in the Rain endures because it’s a whole lot of fun. As the song says, “What a glorious feeling/I’m happy again.”

    It is this same “glorious feeling” that Gucci evokes in its Spring Summer 2019 Campaign, which pays homage to the Golden Age of Hollywood Musicals by capturing the classic designs of the period and the joy of the films. Bursting with Technicolor glitz and glamour— from sparkling long beaded dresses with glittering fringes to oversized diamanté necklaces— as well as classic tailoring and even ruby red square-toe shoes, Gucci’s collection references the dazzling dances, uplifting songs, and magic of the musical extravaganzas of yesteryear. It’s showtime!
    Read More ^
    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
     

    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
     

    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
     

    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
    Hollywood’s masterpiece ‘Singin’ in the Rain’ inspires the glamour and performance inside the Gucci Spring Summer 2019 campaign.Singin’ in the Rain: Still a Glorious Feeling
    Forgotten Password
    Please enter the email address you registered with, and we will send you a link to reset your password.
    SUBMIT
    Forgotten Password
    Please enter the email address you registered with, and we will send you a link to reset your password.
    SUBMIT
    Forgot your password?
    Please enter the e-mail address you registered with, and we will send you a link to reset your password.
    Thank you
    An email with instructions to reset your password has been sent to

    Client ServicesGUCCI Hong Kong

    Enquiries about Gucci website or online purchases
    PHONE
    Our Online Sales Associates are available from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
    EMAIL
    To reach our Online Sales Associates by email, click "email us" to provide details and your contact information.
    LIVE CHAT
    Chat with an Online Sales Associate live from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
    Store purchases and general information
    PHONE
    Our Client Service Associates are available from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
    EMAIL
    To reach our Client Service Associates by email, click "email us" to provide details and your contact information.
    BACK

    Schedule a Call Back

    BACK

    E-mail Us

    BACK

    Schedule a Call Back

    BACK

    E-mail Us